Massimo Vitali (b. in Como, Italy, 1944) is an Italian photographer that lives and works in Lucca, Italy and Berlin, Germany.

After studying photography at the London College of Printing, worked as a photojournalist, collaborating with many magazines and agencies in Italy and Europe. At the beginning of the Eighties a growing mistrust in the belief that photography had an absolute capacity to reproduce the subtleties of reality led to a change in his career path.

His series of Italian beach panoramas began in the light of drastic political changes in Italy. Massimo started to observe his fellow countrymen very carefully. He depicted a “sanitized, complacent view of Italian normalities”, at the same time revealing “the inner conditions and disturbances of normality: its cosmetic fakery, sexual innuendo, commodified leisure, deluded sense of affluence, and rigid conformism”.